The Ask.
To work as a team to produce a design-centric, professional, and accurate fashion forecast for a womenswear F/W ‘24 collection. The goal was to portray the overall feeling of society and to predict future consumer behaviors. The end result should be to predict color stories, key items, and fabrics by analyzing today’s zeitgeist and using what was learned in class throughout the semester.
The Process.
This was a semester long project where we used our research on the current zeitgeist, runway trends, influencers, and the target market to create a womenswear forecast. Our research was used to predict color story, textiles and fabrics, patterns, street style looks, runway looks, and key items.
